Double Dollar qouted:
Microsoft wants to pay people to use its Live search engine and buy products through Live Search cashback. According to Microsoft, the initiative to attract users by paying cash is an attempt of the company to convince the advertisers that Microsoft has a viable plan for competing with Google in the growing market of online advertising.
Machinist qouted:
But Live Search Cashback isn't a gimmick at all. By giving me more information, and by passing money from retailers to me, Microsoft is fighting Google on very Googly terrain: usability, and the quality of search results.
Check out the detail explaination from Machinist on how it works.
